Oh look, it’s a smarter and more interactive version of American Apparel’s Lookbook! We all know that the “trend” of social shopping is here to stay, and Uniqlo has executed on Facebook in a smarter way than I’ve seen it done by a fashion brand so far. Well done!
Users can like and dislike looks on Facebook and any item can be purchased by clicking “Buy The Look” — which redirects you to the store site. It appears that all the user-generated looks are rigorously moderated for legitimacy (eg. are they a Uniqlo product) and it appears that comments are also moderated.
The site is translated into 7 languages so far but it seems that the Facebook app is not (can’t confirm). Also, rumor has it that the brand is going to extend UNIQLOOKS to mobile in March with an iPhone app (scoop via www.thedrum.co.uk).
Great work by Uniqlo is not news— here’s a bit of an archive of past work. Still, this is pretty impressive. Most exciting of all to me is the way that the models’ / consumers’ personal social links are included within the site and app. Very, very cool and user-friendly.
I’m very curious who the AOR / digital agency on this work was? Any tips would be appreciated!!!
Uniqlo recently launched Uniqlooks - a Facebook integrated online photo sharing community featuring on-the-street style looks.
