Twitter Users Have Big Impact On Brands
Really vital data that doesn’t surprise me but I’m psyched to see it prove what I already knew (bold emphasis is mine):
Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target.
“Consumers active on Twitter are clearly the most influential online,” said Morgan Stewart, principal, ExactTarget’s research and education group.
“What happens on Twitter doesn’t stay on Twitter. While the number of active Twitter users is less than Facebook or email, the concentration of highly engaged and influential content creators is unrivaled-it’s become the gathering place for content creators whose influence spills over into every other corner of the Internet.”
Twitter users are the most influential online consumers - 72 percent publish blog posts at least monthly, 70 percent comment on blogs, 61 percent write at least one product review monthly and 61 percent comment on news sites.
SOURCE: WebProNews
needed some rational for why twitter is important? BAM! DONE! 
