zeitgeist on ice

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a photoshopped file of what should be packed for Coachella. fascinating for SO MANY REASON: brand affinity, high engagement, so much love of and trust of products — they’re appropriated into a very rock and roll non-comfortable setting to create the creature comforts of home in the desert basically? Have you been to coachella? What did you bring? How was it? Would you want to go? and if so, what would you take?

a photoshopped file of what should be packed for Coachella. fascinating for SO MANY REASON: brand affinity, high engagement, so much love of and trust of products — they’re appropriated into a very rock and roll non-comfortable setting to create the creature comforts of home in the desert basically?

Have you been to coachella? What did you bring? How was it? Would you want to go? and if so, what would you take?

Posted in consumption coachella music festival pain products consumer goods CPG medicine drugs comfort advil bandaids || home
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