(source: lunchbreath)
Trend Forecast. I think this is very funny but I disagree. A lot of the most serious trends grow out of the “fly-over” states and ripple out at varying speeds. The whole tired narrative of trends starting in Europe & arriving on the coasts first and drifting in is probably only still valid regarding mainstream music or mass-market fashion, both of which have the measurable markers of sales behind them. Neither of these take the viral spread of trends via internet into account. While digitally spreading trends are far less tangibly measurable — youtube views & social engagement speaks volumes.
The dichotomy of “trend-producing” and “trendy” are fascinating to me. I wonder if there’s some sort of high-culture vs. low-culture binary that could be imposed to address it. Organic (viral) vs. Imposed (mass-market)?
Thoughts?
