Sustainability is not a topic that always inspires such clean, stark, dark imagery. Which makes this image all the more impactful.
I love the selection of the bright yellow. Lately I’ve been noticing how yellow is such a focal point in labels, it subconsciously undercuts the emotional appeal here. (note to self, time to round up a little gallery of this classic bright mustard yellow in labels — if you have any thoughts, would love to hear/ see links etc). And reminded me of a quotation that hit me hard:
Adopting the bold stance involved in restoration work can catalyze a different kind of transformation. By becoming active partners in regenerating the health of their localities—and, in a less dramatic way, of the Earth as a whole—people start to reverse the soul-numbing patterns of exploiting and abusing the source of so many life-sustaining gifts. They also begin to release the often-repressed, but nonetheless crippling, emotions—guilt and shame, grief and despair, loneliness and powerlessness—associated with going along with the relentless machinery of corporate consumer culture. — Elan Shapiro
Emphasis is mine. Note: not all consumer culture is relentless, it’s the notion of being caught in a churn that is wasteful and all consuming (no pun intended) that becomes an emotional drain as well. All Marxist intonations notwithstanding, I really believe this is true (re: guilt / shame) and so I’m trying to be much more intentional about what i buy in 2011. What do you think?
(via mynameispeter)
