Brazilian advertising agency Age Isobar found a unique way to market condoms: Scare the living daylights out of a select group of men by sending a “friend request” from their unborn child. It tacked “Jr.” to the end of recipient’s names, added a baby picture with their likeness, then sent them a “friend” request on Facebook. The “baby” pages contained links back to the condom brand website and preventative messaging about World AIDS day and the importance of Safe Sex.
Facebook DISLIKED this, as it violates Terms of Service regulations.
Clever or creepy?
Posted December 1, 2011 at 6:56pm in AIDS advertising babies condoms creepy facebook age isobar debatable memeburner policy social media best practices
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