zeitgeist on ice

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wow. meet the new twitter!!!!

integration all around!

a lot of people have criticized the timing of this update (that it’s been too slow) or said that this rollout copies existing sites’ offerings like Brizzly and reflects a richness that is obviously “of the moment” or “old news” —

These critiques make sense from a user perspective but leveraging huge changes across an API like twitter is a major undertaking. As such, I’m mildly pleased with the redesign prospects so far.

I think Mashable has it wrong— it isn’t about the Facebookification of Twitter, it’s about connecting the dots and leveraging existing assets for a richer experience.

  

For brands— this is BIG and great news.It allows for a 1-2-3 rich site full of content uploaded via microblog.

For the haters — try to think of this as a natural next step.

For the happy ones— what do you love about this? How will it change your user experience?

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